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PPC Click Fraud Protection Software

Click Fraud Statistics

Understand how ad fraud and click fraud are affecting millions of companies worldwide.

Click Fraud Statistics

  • 20% of pay-per-click clicks are fraudulent (Pixalate)
  • Fake traffic costs businesses over $60 billion a year
  • Click fraud is growing at 50% per year (The Australian)
  • Desktop click fraud has grown from 20% to 24% (Pixalate)
  • Nearly 20% of total digital ad spend gets wasted every year (CNBC)
  • Smartphone click fraud increased 102% from January – April 2017 (Pixalate)
  • 50% of ad impressions served on Internet Explorer were to non-human traffic (FraudLogix)
  • Video click fraud was 26% higher in April 2017 (25.3%) than it was in January 2017 (20.1%) (Pixalate)
  • 90% of all campaigns suffer from fraud
  • The click fraud operation Methbot generates $3 to $5 million in fraudulent revenue every day (WhiteOps)

View ClickCease's guide to preventing click fraud:   https://www.clickcease.com/blog/what-is-click-fraud/

 

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Top Rated Google Ads
Click Fraud Prevention

Click fraud can waste 20% of PPC advertisers budget. Competitors and bots can click on your ads and waste your advertising budget.  ClickCease™ Google Ads click fraud protection software will exclude invalid IPs and block fake clicks. This will boost your campaigns and allow you to acquire more customers.

Frequently Asked Questions

What does the program include?

24/7 Click fraud protection
Real Time IP Blocking
Unlimited Clicks Protected
Industry Specific Detection Rules
Machine Learning algorithms to learn about new fraud patterns
Global CDN to ensure 100% service uptime

What is ClickCease?

ClickCease™ is a click-fraud detection, prevention, and protection service software. Our anti click-fraud service protects our customers who use Google Adwords and Bing by using our industry leading detection algorithms. ClickCease™ blocks fraudulent IPs automatically. ClickCease™ is not affiliated with any search engine and is an independent provider.

How much can I save?

It depends on your industry. From our experience with existing clients, we see that over 90% of them save money when using click fraud protection. In less competitive industries such as health and nonprofit organizations, the rate of fraudulent clicks is lower than more competitive industries, such as eCommerce, lead generation sites, locksmith, lawyers etc, all of which tend to have a significantly higher than average rate of fraudulent clicks.

How much exactly? We have seen cases of people saving 70% (Locksmith, August 2017), with the average being 10%-20% of all AdWords spend being saved.

Doesn't Google Protect Against Click Fraud Automatically?

Google takes some steps towards blocking click fraud, but only the most basic types of attacks.

For example, if a competitor is clicking your ads hundreds of times from the same PC on the same IP address then Google will detect this and refund your clicks. However, Google will only provide you with a credit for the amount spent on fraudulent clicks after 60 days – it will not block the fraud permanently and it will still use up your monthly budget!

Plus, Google does not detect the more advanced forms of click fraud. As a specialist fraud detection platform this is where we come in. 100% of our resources are aimed at stopping and identifying fraud, and our fraud detection process is much more thorough than Google’s.

How Long Does It Take For The Program To Work?

Almost instantly. Once someone (be they a real user, bot or fraudster) clicks on your ad they are passed through our “intake funnel”. This allows us to store all their information that we use to determine if a user is fraudulent or not. Passing a user through this intake funnel takes less than 0.1 seconds, so your end user will notice no difference in terms of loading times or landing page experience.

We then analyze this data to determine if the click was fraudulent or not. If it was, the IP address is then added to your blocklist.

Have questions or want to get started?

We’ll be glad to help.
Call us at (720) 600-0515 or email us at [email protected]
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