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SEO Case Studies

Below are real case studies documenting the proven success our SEO team has acheived.  By focusing on proven strategies, we’ve dramatically improved our client’s organic rankings for relevant keywords on Google and other search engines.

While we can’t promise results, we’ve seen how our search engine optimization programs can increase organic rankings, organic traffic and help increase leads and sales.  We’ve seen real results with our other website, PayPerClickAuthority.com  (Note: not all case studies are client’s of Internet Expert Online’s.  However, our team of SEO professional’s has optimized all of the websites in these case studies and are responsible for these results.)

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SEO Case Study

Our website, https://payperclickauthority.com was NOT ranking organically.  We had already optimized the site using the YOAST SEO plugin and had worked on internet linking, blogging, etc. but were unable to move the needle and improve our organic rankings.  For all intent purposes, the site was not ranking organically and we were forced to spend substantial money on PPC advertising.

THE SOLUTION

We engaged our team of SEO professionals and started having them optimize this site beginning in mid-June 2018.  By having the team write quality, unique content in the form of blogs, and generating quality links from other sites, we found our site visibility increased dramatically in less that 3 months.    We also found that our site started to rank organically on the first page of Google for a number of relevant keywords such as: “affordable PPC management”, “affordable AdWords management”, “white label ppc management”, “white label AdWords management” and others.

As a result, we started generating qualified organic leads and sales as a result of increasing our organic rankings on Google.

Organic Rankings for https://payperclickauthority.com as of 12/8/19

Let’s talk about your business and how we can help you get better internet marketing results, increase organic traffic and rank higher organically. 

 

1. Case Study #1 Highly Competitive Industry

Background

This client competes with major industry players such as the United States Post Office, stamps.com, Fedex and others.  They mainly focus on lower cost ways to efficiently send certified mail from anywhere.

Audit

Site traffic and rankings were good when we initially started this client’s SEO campaign.  They were lacking in quality site content and link building.  They needed professional SEO help and aggressive monthly deliverables (blog content & link building) to accelerate their SEO rankings.

 

Competitive Gap Analysis

We initially targeted keywords that were less competitive and that we thought we could gain some fast traction on.  From there, we expanded to focus on higher volume, more competitive keywords to target, remaining focused on relevance and search volume.

    Takeaways

    By running a strategically optimized pay per click campaign for this client and optimizing their site for organic rankings, we’ve seen a measurable amount of traffic and conversions for this client.  As a result, this has helped this client increase signups for their services.  And, they continue to achieve very impressive organic rankings for relevant keywords as a result of us consistenly adding quality content and quality link building.

    2. Pet Niche Site SEO Results

    Background

    This site was getting almost no traffic, even though it was registered in late 2013. The owner had spent a good amount of time on this site and built out a significant amount of pages, however it wasn’t getting hardly ANY traffic.

    Screen Shot 2017-10-30 at 1.21.58 PM

    Audit

    One of the first thing our SEO team does is to audit the site to see if it has any major underlying issues. This site had no penalties, it just never ranked page 1 for the target keywords. It also had no over optimization, they just didn’t have many links.

    Ahrefs shows organic keywords but it doesn’t tell the whole story – You can see below that the site had keywords in the top 100, but that’s not as important in being in the top 10. That’s where our “easy wins analysis” REALLY COMES IN HANDY.

    Screen Shot 2017-10-30 at 1.22.28 PM

    Easy Wins Analysis

    With our easy wins analysis, we look for keywords that are ranking somewhere in Google, but not in the top spots where the majority of the traffic is. If we can identify these, we can push them up and see quicker traffic gains.

    For this site, we identified 1001 easy wins keywords, ranking mostly on page 2-3 with traffic between 10 – 9,400ms, with CPC between about .50 cents – $6.

    This site had HUGE potential, but since the site wasn’t cracking page 1, it wasn’t getting much love.

    Content Gap Analysis

    With the content gap analysis, we look for competitor keywords that the site isn’t targeting yet, and this becomes the basis for our content creation.

      Results:

      Since this site had a decent amount of content already, and had so many opportunities for easy wins, we really focused on getting those easy wins up to page 1.

      When we were able to do this – The traffic exploded:

      Screen Shot 2017-10-30 at 1.02.56 PM

      Takeaways

      This was only 3 months of work and this site has a ton more potential. In the next 3 months, we’ll begin linking some high volume keywords that we used for content. This site is set up for domination in the niche!

      3. SAAS Company SEO Case Study

      Overview

      This is a software as a service business with big contracts. Even though most of the terms they want to target have small search volume, it’s OK because they are very valuable keywords. Just 1 conversion for them means big money.

      This site had a pretty good amount of content, full pages, a blog, but they just weren’t seeing the rankings.

      Audit

      This site had no previous penalties. It did have some previous traffic, but it wasn’t growing. There was no over optimization, and overall they just didn’t have enough link juice! We wanted to increase their link equity, as well as continue making sure they got consistent content.

      Easy Wins

      This site had good content, a few first page rankings, but this is such a lucrative industry just getting a few more clients could easily mean $100k+ a year difference per client – Some of the PPC costs were up to $130 per click!

      We found 114 terms with volume between 10-40 a month, with an average CPC of $20! The majority of these terms were on page 2-3. We knew from the beginning we probably wouldn’t see impressive traffic graphs for easy wins, but it would be lucrative!

      We have only completed 2 months of links and they haven’t even taken full effect yet… but look at this huge spike in keyword rankings:

      Screen Shot 2017-10-30 at 1.08.01 PM

      Traffic following suit:

      Screen Shot 2017-10-30 at 1.08.24 PM

      and the $$$:

      Screen Shot 2017-10-30 at 1.08.48 PM

      Takeaway

      If you have a good amount of content, but you’re not getting ranking, build high quality, diverse links. Remember content + authority links is the key.

      Month 4+ starts getting really exciting because we see the results from the linking, have more to target, and can push more to page 1!

      Results Focused Search Engine Optimization Programs Designed To Give Your Business A Competitive Advantage

       

      4. Niche E-commerce SEO Case Study

      Background

      This is an online store that sells items that cost between ~$50 – a few hundred dollars each. They had started SEO with us and did some blog content starting Feb 2017 and some linking starting April 2017.

      Audit

      This site had very little traffic until this year. They had No over optimization since most of the SEO was with us.

      Easy Wins Analysis

      We found 76 potential targets, mostly bottom of page 1 through page 3 all with CPC between .60 and $2.50. These terms / URLs were a mix between homepage, product pages, and their blog content and we selected high priority targets with the customer.

      Competitive Gap Analysis

      E-commerce is a bit different that other sites with the content gap analysis. When you run it, you often get a ton of product names that you may not sell. The other thing is that many stores have very little content on their product pages (not good for ranking).  We found some killer keywords where we could write long articles about.

        And for the results, the traffic starts improving when we started:

        Screen Shot 2017-10-30 at 1.06.36 PM

        Going Forward

        Now we have these awesome, long form blog content ranking (AND they are valuable pieces of content, as opposed to just product pages), we’ll be able to do some surgical link building and get these pushed up even farther.

        What’s great is that we have LOTs of content to work with now… and it’s beginning to show!

        By following this strategy, we see Google starting to unlock the floodgates – This is showing the massive potential that we can target coming up:

        Screen Shot 2017-10-30 at 1.06.59 PM

        Takeaways

        Ecommerce needs content, and by writing long form blog posts, you can start ranking for your valuable keywords. These pages are easier to rank, and you can do an internal link to your product pages. After you have the content, it makes getting good links 1000X easier!

        Effective SEO Programs

        Our SEO packages are designed to generate real results.  We focus on high quality content & quality link building.  Initially we’ll focus on some easy wins, to help you start getting quicker results.

        Custom SEO Packages

        We customize your SEO package based on your goals, needs and budget.  Don’t see what you need, just ask.

        A Better Way

        By optimizing your website, you can increase your organic rankings, drive more qualified traffic to your site, and potentially increase leads and sales, as well as reducing your Google AdWords cost.

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        Internet Expert Online is a digital marketing company focused on affordable, effective internet marketing solutions for small and medium size businesses.

        We can help you improve internet marketing results, increase leads and sales for your business thru effective internet marketing programs for your businesses needs & budget.  Talk with a specialist about your business.

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